Congratulations on taking the leap of faith to go out on your own. As a new business owner, I can tell you that it is one of the most rewarding moves you can make for many reasons. Whether you have already made a move or are planning to move soon, here are some excellent places […]
7 Tips to Market Your New Law Firm Read More »
YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly. Digital marketing’s best use is generating inbound leads (not sales) to your law firm. These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with
Is Digital Marketing Effective for Attorneys? Read More »
SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers. SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel. Think about it, if you were hiring a forensic accountant as
SEO & Digital Marketing Are Powerful Tools for Professional Services Companies Read More »
To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them. My first job was at Nordstrom. There, I learned the importance of customer service and always taking the best care of your clients at any
The Importance of Demonstrating Value to Your Clients Read More »
Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law. The reality is that when trying to make a partner or start your law practice, marketing is a massive part of the equation on the path to success. As daunting as marketing
Effective Ways to Market Yourself as an Attorney Read More »
The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and want to enjoy those long days of summer, beach days, etc., when you can. Marketing and business development are not a “must-do” now (especially if you are
Summertime Marketing Blues Read More »
How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time. A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and
A Thought Leadership Marketing Strategy Takes Time Read More »
When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines. Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers. To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV
Law Directories Can Be a Good Online Marketing Tool for Attorneys Read More »
Look no further. Our team of experts have the experience and expertise to help you with all your needs, from creating a comprehensive marketing plan to researching and developing new practice areas, building relationships, crafting compelling website content, and optimizing your online presence through SEO. Contact us today to learn more about how we can help you achieve your goals.
