Attorney Marketing

Consistency is queen

Consistency is Key in Marketing Your Professional Services Firm

Consistency in messaging and branding helps build trust and credibility with potential clients, especially in professional services companies. If you are an accountant, attorney or financial advisor, by consistently presenting a clear, professional image, you can establish yourself as a reliable and trustworthy expert in your field. A narrow focus allows you to differentiate yourself …

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The Importance of Tracking Marketing Initiatives ROI

Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time.  Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money.   A prime example of …

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Digital marketing

Is Digital Marketing Effective for Attorneys?

YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly.   Digital marketing’s best use is generating inbound leads (not sales) to your law firm.   These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with …

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SEO & Digital Marketing Are Powerful Tools for Professional Services Companies

SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers.   SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel.   Think about it, if you were hiring a forensic accountant as …

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The Importance of Demonstrating Value to Your Clients

To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them.   My first job was at Nordstrom. There, I learned the importance of customer service and always taking the best care of your clients at any …

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marketing strategies

Effective Ways to Market Yourself as an Attorney 

Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law.   The reality is that when trying to make a partner or start your law practice, marketing is a massive part of the equation on the path to success.   As daunting as marketing …

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Marketing Break

Summertime Marketing Blues

The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and want to enjoy those long days of summer, beach days, etc., when you can. Marketing and business development are not a “must-do” now (especially if you are …

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Success takes time

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.   A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and …

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Marketing Initiatives - Don't Put the Cart Before the Horse

Marketing Initiatives – Don’t Put the Cart Before the Horse

When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now.   Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are …

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