SEO

How Busy CPA Owners Can Boost Their Website’s SEO: 5 Top Tips

As a busy CPA owner, you know how challenging it can be to find the time to focus on anything beyond the daily grind of running your business. However, ignoring your website’s SEO could cost you valuable leads and new clients. If you want to improve your website’s search engine rankings, here are five tips …

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Beyond Traditional SEO: How a Non-Technical Approach Can Grow Your Professional Services Business

In today’s digital age, having a strong online presence is vital for any business looking to succeed. This is where SEO (Search Engine Optimization) comes in. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), which in turn drives more traffic to your website. While many SEO …

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What Search Terms Are People Using to Find Your Website?

Do you know what search terms people are using to find your website?   If you don’t know, you should find out.   I have found, especially with websites that have been around for a while, that the search terms might surprise you and not be what you want them to be.   The amount of traffic you’re getting …

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Monitor Your SEO through Google Search Console

How to Monitor Your Organic SEO Results with Google Search Console

Reviewing your Google Search Console account is a great way to monitor your organic SEO efforts. Once you’re in Google Search Console, you can review your website’s search results performance for the past 16 months to the most recent date. You’ll want to review the search queries’ clicks, impressions, CTR, and average position. Organize the …

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SEO & Digital Marketing Are Powerful Tools for Professional Services Companies

SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers.   SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel.   Think about it, if you were hiring a forensic accountant as …

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Success takes time

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.   A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and …

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digital marketing seo

How Google Search Console Can Be a Helpful Marketing Tool

Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.   What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing …

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Developing SEO strategy and Digital Marketing for CPAs

3 Steps to Start Implementing an SEO Strategy on Your Website

You had the same website for years, and you finally invested in developing a new one. Congratulations!   Websites are vital to a business’s success and help build credibility with potential clients.  Was the only reason for the update to look more polished and modern?   If so, you can stop reading now. Mission accomplished.   …

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