In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the commitment of a full-time hire, fractional Chief Marketing Officers (CMOs) offer a compelling solution. However, assessing when it truly makes sense to hire a marketing company before diving into a marketing partnership …
As a law firm owner, CPA, or financial advisor, it’s easy to get caught up in the latest marketing trends and flashy ideas. However, it’s important to remember that these ideas can often distract from the foundational work that needs to be done. One common example of this is the idea of email funnels. While …
Simplicity in Professional Services Marketing is Key Read More »
As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing and estate planning or estate litigation law firm. My time working with a CPA firm specializing in estate planning tax returns and court accounting, and a large regional law …
Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time. Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money. A prime example of …
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YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly. Digital marketing’s best use is generating inbound leads (not sales) to your law firm. These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with …
To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them. My first job was at Nordstrom. There, I learned the importance of customer service and always taking the best care of your clients at any …
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“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds” – Malcolm Gladwell At my son’s little league end-of-season party yesterday, his coach gave him some great advice which served as an excellent reminder …
The goal of digital marketing for attorneys is to generate quality leads from your website. While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are: Specialization Fresh content Inbound links to your website Specialization: As an attorney, the more specialized …
The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and want to enjoy those long days of summer, beach days, etc., when you can. Marketing and business development are not a “must-do” now (especially if you are …
The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than ever before. Here are a few takeaways/tips from my first year in business. Even though it is my first year in …
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