Marketing Plan

Niche marketing

Stick With Your Niche

Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person …

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Marketing Initiatives - Don't Put the Cart Before the Horse

Marketing Initiatives – Don’t Put the Cart Before the Horse

When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now.   Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are …

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When Marketing Yourself Keep Your Focus Narrow

When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen:  You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are …

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