Having just read HubSpot’s State of Marketing 2024 report, I want to share some key takeaways that can significantly impact your marketing strategies and drive business growth, especially in the professional services space. Here’s what stood out: Personalized Experiences Drive Sales and Repeat Business According to the report, 75% of marketers believe that personalized experiences […]
In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the commitment of a full-time hire, fractional Chief Marketing Officers (CMOs) offer a compelling solution. However, assessing when it truly makes sense to hire a marketing company before diving into a marketing partnership
Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time. Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money. A prime example of
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Is your online presence indicative of a healthy brand? Or are there some areas that need improvement? A recent study found that nearly two-thirds of businesses do not actively manage their online reputation. That’s a lot of companies who are leaving their image and credibility up to chance. If you’re one of them, it’s time
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YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly. Digital marketing’s best use is generating inbound leads (not sales) to your law firm. These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with
Is Digital Marketing Effective for Attorneys? Read More »
The goal of digital marketing for attorneys is to generate quality leads from your website. While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are: Specialization Fresh content Inbound links to your website Specialization: As an attorney, the more specialized
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In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of marketing success is consistency and accountability. What I have noticed repeatedly is that when business owners do their marketing, they will do a decent job with it at first, but then
Can a Business Owner do Their Own Marketing? Read More »
The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than ever before. Here are a few takeaways/tips from my first year in business. Even though it is my first year in
Tips/ Takeaways From My First Year in Business Read More »
Think about the emails that land in your inbox. How many of them do you actually read and how many of them do you glaze over and ignore completely, or delete? I can tell you that 99% of what I receive I glaze over completely. There is only about 1% that I pay attention to,
Quality Content + Providing Value = Engaged Audience Read More »
There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently. Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars
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