As a law firm owner, CPA, or financial advisor, it’s easy to get caught up in the latest marketing trends and flashy ideas. However, it’s important to remember that these ideas can often distract from the foundational work that needs to be done. One common example of this is the idea of email funnels. While […]
Simplicity in Professional Services Marketing is Key Read More »
PSA: If you’re sending generic LinkedIn messages in hopes of landing new business, think again. Building relationships on LinkedIn takes time and effort, and spammy messages won’t get you very far. In the past few weeks, I have received many generic LinkedIn messages from other professionals wanting to connect with me. Not to connect with
LinkedIn Marketing PSA Read More »
In today’s digital age, having an online presence is essential for any professional service provider looking to attract new clients. While a well-designed website is a crucial first step, it’s not enough to simply have a website – you need to actively work to get it seen. One of the most effective ways to do
As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing and estate planning or estate litigation law firm. My time working with a CPA firm specializing in estate planning tax returns and court accounting, and a large regional law
As an accounting firm, business development is key to securing new clients and growing your practice. It involves identifying new opportunities, establishing relationships, and promoting your brand. Here are 8 powerful business development strategies to jumpstart your accounting firm’s business development: Networking: Attend local business events, join professional organizations, and network with other professionals in
Business Development Ideas for Accounting Firms Read More »
In today’s digital age, it’s crucial for attorneys to have an online presence that is consistent with the brand they want to portray. Even if they don’t want to use it for inbound leads, their website is still the first place many potential clients will check them out. If, in the past, an attorney has
Consistency in messaging and branding helps build trust and credibility with potential clients, especially in professional services companies. If you are an accountant, attorney or financial advisor, by consistently presenting a clear, professional image, you can establish yourself as a reliable and trustworthy expert in your field. A narrow focus allows you to differentiate yourself
Consistency is Key in Marketing Your Professional Services Firm Read More »
Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time. Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money. A prime example of
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Congratulations on taking the leap of faith to go out on your own. As a new business owner, I can tell you that it is one of the most rewarding moves you can make for many reasons. Whether you have already made a move or are planning to move soon, here are some excellent places
7 Tips to Market Your New Law Firm Read More »
YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly. Digital marketing’s best use is generating inbound leads (not sales) to your law firm. These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with
Is Digital Marketing Effective for Attorneys? Read More »
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