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Lauren Osborne

The Importance of a Well-Built Website: Why SEO Isn’t the Only Factor

Leave a Comment / Website Development, Website Redesign, Website Strategy / By

When discussing digital marketing strategies, it’s common for some clients to overlook the importance of Search Engine Optimization (SEO), especially professionals (CPAs, attorneys & financial advisors).  However, it’s critical to remember that having a well-built and easy-to-navigate website is essential regardless of SEO.  This blog post will explore why having a clear and informative website …

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Mastering the Art of Marketing for Your Accounting Firm

Leave a Comment / Accounting Marketing, marketing strategies for accountants / By

Becoming an accountant is rarely driven by a passion for sales and marketing. However, to run a thriving accounting practice, it is essential to effectively market your services. Without clients, there would be no accounting to be done. Although marketing may not come naturally to many accountants, it is essential to remember that it becomes …

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Enhancing Social Media Marketing for Professional Service Providers: Quality over Quantity

Leave a Comment / Social Media Marketing / By

In today’s digital age, social media marketing has become a crucial avenue for professional service providers, such as attorneys, CPAs, and financial advisors, to connect with their audience and establish their online presence. However, it’s essential to approach social media strategically, focusing on quality over quantity and delivering genuine value to your target market. This …

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Reflections on Building a Successful Business: The Importance of Authentic Relationships and Doing What You Love

Leave a Comment / Business Development Goals, Growth Goals, Referral Marketing, Small Business Owner / By

After almost two years in business, I reflect on what it took to get here. A few significant factors have contributed to my success so far: doing my best work for people, building quality relationships, doing what I love, and consistency.For years, I’ve preached the importance of putting yourself out there and engaging in meaningful …

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How Content Marketing Can Help Your Accounting Firm Grow

Leave a Comment / Content Marketing, CPA Marketing, Digital Marketing / By

Content marketing is a powerful tool that can help accounting firms attract new clients, build relationships with existing clients, and establish themselves as thought leaders in their industry. When done well, content marketing can help you: Increase website traffic Improve search engine ranking Generate leads Boost brand awareness Build relationships with potential and current clients …

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How Busy CPA Owners Can Boost Their Website’s SEO: 5 Top Tips

Leave a Comment / CPA Marketing, Digital Marketing, SEO / By

As a busy CPA owner, you know how challenging it can be to find the time to focus on anything beyond the daily grind of running your business. However, ignoring your website’s SEO could cost you valuable leads and new clients. If you want to improve your website’s search engine rankings, here are five tips …

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Is Your Website Healthy? Don’t Wait Until It’s Too Late to Find Out!

Leave a Comment / Website Health / By

Is Your Website Healthy? Don’t Wait Until It’s Too Late to Find Out! Do you really know what’s going on with the health of your website? It’s easy to assume everything works fine until you experience a major issue, like a security breach or a sudden drop in search rankings. But by then, it may …

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Finding Support as a Marketing Director at a Small to Mid-Size CPA Firm

Leave a Comment / CPA Marketing / By

As a marketing director at a small to mid-size CPA firm, it can feel like you’re on an island alone. You’re tasked with developing and executing marketing strategies, but oftentimes, most of the marketing budget is your salary. It’s essential to have support from other marketing professionals, someone who can be a sounding board for …

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The Ultimate Guide to Creating an Effective Accounting Firm Marketing Plan: Monthly, Quarterly, and Annual Goals

Leave a Comment / CPA Marketing / By

A comprehensive marketing plan is essential for any accounting firm to achieve its business goals and establish a strong brand presence. Here are some key elements that should be included in your accounting firm’s marketing plan: Executive Summary: This section should provide an overview of the marketing plan and highlight the key objectives, strategies, and …

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