Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law. The reality is that when trying to make a partner or start your law practice, marketing is a massive part of the equation on the path to success. As daunting as marketing […]
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In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of marketing success is consistency and accountability. What I have noticed repeatedly is that when business owners do their marketing, they will do a decent job with it at first, but then
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The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and want to enjoy those long days of summer, beach days, etc., when you can. Marketing and business development are not a “must-do” now (especially if you are
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How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time. A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and
A Thought Leadership Marketing Strategy Takes Time Read More »
The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than ever before. Here are a few takeaways/tips from my first year in business. Even though it is my first year in
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A common thread amongst professional services firms that are successful is that they make marketing and business development a priority. They do this because marketing and business development are important to them. Like anything in life, you make time for what is important to you. We are all inundated with long to-do lists. We often
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Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person
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Think about the emails that land in your inbox. How many of them do you actually read and how many of them do you glaze over and ignore completely, or delete? I can tell you that 99% of what I receive I glaze over completely. There is only about 1% that I pay attention to,
Quality Content + Providing Value = Engaged Audience Read More »
There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently. Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars
Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there. What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing
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Look no further. Our team of experts have the experience and expertise to help you with all your needs, from creating a comprehensive marketing plan to researching and developing new practice areas, building relationships, crafting compelling website content, and optimizing your online presence through SEO. Contact us today to learn more about how we can help you achieve your goals.
