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Website Strategy

The Importance of a Well-Built Website: Why SEO Isn’t the Only Factor

Leave a Comment / Website Development, Website Redesign, Website Strategy / By

When discussing digital marketing strategies, it’s common for some clients to overlook the importance of Search Engine Optimization (SEO), especially professionals (CPAs, attorneys & financial advisors).  However, it’s critical to remember that having a well-built and easy-to-navigate website is essential regardless of SEO.  This blog post will explore why having a clear and informative website …

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What Search Terms Are People Using to Find Your Website?

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Do you know what search terms people are using to find your website?   If you don’t know, you should find out.   I have found, especially with websites that have been around for a while, that the search terms might surprise you and not be what you want them to be.   The amount of traffic you’re getting …

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digital marketing seo

How Google Search Console Can Be a Helpful Marketing Tool

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Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.   What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing …

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Make a good first impression

Does Your Website Accurately Reflect Who You Are and What You Do?

Leave a Comment / Business Development, Digital Marketing, Growth Strategies, Inbound Marketing Strategy, Online Presence, Website Strategy / By

I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts.  Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your …

Does Your Website Accurately Reflect Who You Are and What You Do? Read More »

Developing SEO strategy and Digital Marketing for CPAs

3 Steps to Start Implementing an SEO Strategy on Your Website

Leave a Comment / Growth Strategies, Inbound Marketing Strategy, Professional Services Marketing, SEO, Website Strategy / By

You had the same website for years, and you finally invested in developing a new one. Congratulations!   Websites are vital to a business’s success and help build credibility with potential clients.  Was the only reason for the update to look more polished and modern?   If so, you can stop reading now. Mission accomplished.   …

3 Steps to Start Implementing an SEO Strategy on Your Website Read More »

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