Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy. From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I […]
In today’s digital age, social media marketing has become a crucial avenue for professional service providers, such as attorneys, CPAs, and financial advisors, to connect with their audience and establish their online presence. However, it’s essential to approach social media strategically, focusing on quality over quantity and delivering genuine value to your target market. This
PSA: If you’re sending generic LinkedIn messages in hopes of landing new business, think again. Building relationships on LinkedIn takes time and effort, and spammy messages won’t get you very far. In the past few weeks, I have received many generic LinkedIn messages from other professionals wanting to connect with me. Not to connect with
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Law firms often struggle with the concept of marketing. Many attorneys see it as a necessary evil, something they must do to get new clients, but they would rather not think about it. However, a successful law firm understands the importance of marketing and has a written marketing strategy in place. In this blog post,
The Benefits of Having a Written Marketing Strategy for Your Law Firm Read More »
If you’re a professional, then you know content marketing is essential to your success. It’s a way to connect with potential clients and show them what you can offer them. In this blog post, we will discuss 9 essential tips for creating successful content marketing campaigns. If you follow these tips, you will be on
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Digital marketing is an effective strategy for CPAs to generate qualified inbound leads. As effective as it is, digital marketing can be daunting too, and it can be hard to know where to start. My advice is always to start small. Don’t try to conquer everything all at once. As a CPA, here are three
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The goal of digital marketing for attorneys is to generate quality leads from your website. While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are: Specialization Fresh content Inbound links to your website Specialization: As an attorney, the more specialized
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A common thread amongst professional services firms that are successful is that they make marketing and business development a priority. They do this because marketing and business development are important to them. Like anything in life, you make time for what is important to you. We are all inundated with long to-do lists. We often
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When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
Here we are, three days before the last day of the year. While I have been trying to take it a bit slower workwise and enjoy some time with family and friends during the holidays, I have been making time each day to invest in myself and my business. I have been setting goals for
Outline Your Business Goals and Create a Plan to Achieve Them in the New Year Read More »
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