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Search Results for: marketing plan

Crafting a Winning Marketing Plan for Professional Services: A Guide to Success

Leave a Comment / Marketing Plan, Professional Services Marketing /

In professional services, a well-crafted marketing plan is the cornerstone for attracting clients, establishing thought leadership, and achieving sustainable growth. As a leading marketing consulting firm assisting professional services companies, we understand the pivotal role of a strategic marketing plan in driving success. Understanding the Essence of a Marketing Plan A marketing plan is a […]

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Mastering Your Marketing: A Marketing Plan for Legal, Accounting, and Professional Services Firms

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Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafting your annual marketing plan: Regular Review and Revision: Understand that a marketing plan is not set in stone. It should be dynamic and adaptable, open to revisions

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The Power of Purposeful Marketing: Strategy, Planning, and Results

Leave a Comment / Marketing Plan, Marketing Strategy /

In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of

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The Ultimate Guide to Creating an Effective Accounting Firm Marketing Plan: Monthly, Quarterly, and Annual Goals

Leave a Comment / CPA Marketing /

A comprehensive marketing plan is essential for any accounting firm to achieve its business goals and establish a strong brand presence. Here are some key elements that should be included in your accounting firm’s marketing plan: Executive Summary: This section should provide an overview of the marketing plan and highlight the key objectives, strategies, and

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Marketing Your Estate Planning or Estate Litigation Law Firm: Tips from a 20-Year Industry Veteran

Leave a Comment / Attorney Marketing, Growth Strategies /

As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing and estate planning or estate litigation law firm. My time working with a CPA firm specializing in estate planning tax returns and court accounting, and a large regional law

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Maximizing Your Law Firm’s Online Presence: Attorney Marketing Strategies in Long Beach, California 

Leave a Comment / Attorney Marketing /

The legal landscape in Long Beach, California, is as competitive as ever. With numerous law firms vying for attention, establishing a strong online presence is essential for success. However, navigating the complexities of attorney marketing can be daunting, especially with the abundance of “snake oil” solutions promising instant results.  At LHO & Co., we understand

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Driving Success Together: Collaborative Growth in Marketing Strategies

Leave a Comment / Marketing Plan, Marketing Strategy /

I’ve been collaborating with a client since last fall, and it’s been motivating to witness their dedication to refining their marketing efforts and advancing as an established business. Their commitment to improvement is driving us to accomplish even more together.  Initially, we focused on refining their strategies to better align with their target audience. One

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Top Marketing Trends for Boutique Professional Services Firms in 2024: Insights by Industry 

Leave a Comment / Accounting Marketing, Attorney Marketing /

The professional services landscape, encompassing law firms, CPA firms, and financial advisor practices, navigated significant shifts and challenges throughout 2023. Understanding these pivotal trends acknowledges the hurdles firms faced and illuminates the opportunities to refine marketing strategies in 2024.  In an era driven by key trends like Content Marketing, Social Media engagement, and Data-Driven strategies,

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Crafting Your 2024 Marketing Blueprint: Strategies for Success

Leave a Comment / Marketing Plan, Marketing Strategy /

As we stand on the cusp of a new year, it’s time to sketch the roadmap for your marketing endeavors in 2024. Whether you’re well into establishing your marketing foundations or just stepping onto this path, a well-thought-out plan is the key to unlocking success. Here’s a guide on how to create a robust marketing

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How to Craft an Effective Marketing Strategy for Your Boutique Professional Services Firm 

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Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy.   From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I

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