As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing an estate planning or estate litigation law firm. My time working with a CPA firm specializing in estate planning tax returns and court accounting, and a large regional law firm focused on estate and trust planning and litigation has given me a deep understanding of the trust and estate world and the nuances of marketing a successful practice.
One of the most important things to consider when marketing an estate planning or estate litigation law firm is to choose a specific niche. This could be anything from assisting clients in establishing trusts to avoid probate, to focusing on the complexities of litigation. By specializing in a specific area, you can carve out a unique space in the market and be known as the expert in that area.
Another key to marketing success is building strong relationships with other practitioners. As a member and board member, including one term as board president of the Estate Planning & Trust Council of Long Beach and a long-time member of the Professional Fiduciary Association of California, I know the value of networking with professionals who are in the same space. Estate planners will refer clients with potential litigation to you, and as a litigator, you can refer estate planning clients to them.
Finally, having a strong online presence is essential in today’s digital age. By creating a website, blog, and social media profiles, you can reach a wider audience and increase your visibility. By doing right by your clients and delivering exceptional service, you can also encourage them to refer you to their friends and family.
In conclusion, marketing an estate planning or estate litigation law firm can be a complex and challenging task. However, by focusing on a specific niche, building strong relationships with other professionals, and having a solid online presence, you can position yourself for success and grow your practice. With the right focus, effort, and strategy, you can establish a strong reputation as a trusted and knowledgeable expert in the estate planning and litigation field.