SEO

SEO & Digital Marketing Are Powerful Tools for Professional Services Companies

SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers.   SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel.   Think about it, if you were hiring a forensic accountant as […]

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Success takes time

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.   A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and

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digital marketing seo

How Google Search Console Can Be a Helpful Marketing Tool

Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.   What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing

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Developing SEO strategy and Digital Marketing for CPAs

3 Steps to Start Implementing an SEO Strategy on Your Website

You had the same website for years, and you finally invested in developing a new one. Congratulations!   Websites are vital to a business’s success and help build credibility with potential clients.  Was the only reason for the update to look more polished and modern?   If so, you can stop reading now. Mission accomplished.  

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