Growth Strategies Blog

Marketing and business development tools for professional services companies.

Fractional CMO

Can a Business Owner do Their Own Marketing? 

In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of marketing …

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Marketing Break
Attorney Marketing

Summertime Marketing Blues

The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules …

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Success takes time
Attorney Marketing

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is …

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Work anniversary
Growth Strategies

Tips/ Takeaways From My First Year in Business

The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been …

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Marketing Priorities
Consistency in Marketing

Making Marketing & Business Development a Priority is The Key to Success

A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.   They do this because marketing …

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Niche marketing
Marketing Plan

Stick With Your Niche

Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. …

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Consistency is queen

How to Keep Your Marketing Consistent as a Professional

Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.   If…

The Importance of Demonstrating Value to Your Clients

To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients…
Become an expert

10,000 Hours

“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most…
digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality…

What is the Difference Between Marketing & Business Development?

Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people,…
marketing strategies

Effective Ways to Market Yourself as an Attorney 

Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law.   The…

Can a Business Owner do Their Own Marketing? 

In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of…
Marketing Break

Summertime Marketing Blues

The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer…
Success takes time

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality…
Work anniversary

Tips/ Takeaways From My First Year in Business

The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have…