Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafting your annual marketing plan: Regular Review and Revision: Understand that a marketing plan is not set in stone. It should be dynamic and adaptable, open to revisions […]
Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy. From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I
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