Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy. From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I …
Law firms often struggle with the concept of marketing. Many attorneys see it as a necessary evil, something they must do to get new clients, but they would rather not think about it. However, a successful law firm understands the importance of marketing and has a written marketing strategy in place. In this blog post, …
The Benefits of Having a Written Marketing Strategy for Your Law Firm Read More »
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