digital marketing for attorneys

Digital marketing

Is Digital Marketing Effective for Attorneys?

YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly.   Digital marketing’s best use is generating inbound leads (not sales) to your law firm.   These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with …

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SEO & Digital Marketing Are Powerful Tools for Professional Services Companies

SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers.   SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel.   Think about it, if you were hiring a forensic accountant as …

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digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized …

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