Have you recently started a new business? If so, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide.
I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette or the fonts that were used to create it. Because of this, they can’t keep the look of their brand consistent with their marketing materials, website, or social media platforms.
In addition to the color palette and the fonts, you want to make sure to put together a mission statement, vision, and values. Brand consistency and identity are so important in setting your company apart from the competition and setting the foundation for your relationships with your clients. Clients want to know who you are and what you’re about and that their values align with yours.