As a busy CPA owner, you know how challenging it can be to find the time to focus on anything beyond the daily grind of running your business. However, ignoring your website’s SEO could cost you valuable leads and new clients. If you want to improve your website’s search engine rankings, here are five tips to help you get started.
- Develop Niches and Focus Your Content Around Them One of the most effective ways to improve your website’s SEO is to create high-quality, niche-specific content. This can help establish you as an expert in your field and improve your search engine rankings by providing valuable information your target audience is searching for.
- Have an Active Blog, Write Common Q&A From Your Clients A blog is a great way to regularly add new, relevant content to your website. It also provides an opportunity to answer common questions your clients may have, which can help establish trust and credibility.
- Use a WordPress Website for Easy Updates Using a website platform like WordPress makes it easy for anyone in your office to make updates to your website. Outsourcing updates to a web developer can save you time and money.
- Ensure You Have Claimed Your Google My Business Profile and Other Relevant Business Directory Accounts Claiming your Google My Business profile and other business directory accounts can help improve your local search rankings. Make sure your profile is up-to-date with accurate information and photos.
- If You Are Local, Focus on Your Local Area If you serve a local community, focus on creating content that is relevant to that area. Post about community events you’ve been involved in or write about local organizations your team is involved with. This can help improve your local search rankings and attract new clients from your area.
Remember, if you’re too busy to handle your website’s SEO on your own, consider hiring an experienced professional like me who can positively impact your online rankings. While I’m based in Long Beach, California, I work with CPAs nationwide. My niche experience includes nonprofit audits, fiduciary accounting, estate & trust tax returns, privately held businesses, and forensic accounting.