Is your online presence indicative of a healthy brand? Or are there some areas that need improvement? A recent study found that nearly two-thirds of businesses do not actively manage their online reputation. That’s a lot of companies who are leaving their image and credibility up to chance. If you’re one of them, it’s time to change your ways! In this blog post, we will discuss five simple tips for checking your brand health online.
1. Check Google Search Results
Google is the most popular search engine in the world, so it’s no surprise that your Google search results are a good indicator of your brand health. If you type in your company name, what comes up? Are there any negative reviews or articles? Or are you seeing mostly positive results? If you’re seeing negative results, don’t panic! There are ways to improve your Google search results. But if you’re mostly seeing positive results, congratulations- you’ve got a healthy brand!
2. Check Social Media
Social media is another great way to check your brand health online. What are people saying about you on LinkedIn, Facebook, and other social media sites? Again, if you’re seeing mostly positive results, great! But if you’re seeing negative comments or reviews, don’t ignore them. Respond to them professionally and politely, and try to resolve the issue.
3. Check Review Sites
There are many review sites, such as Google My Business, Yelp, and industry-specific review sites, such as Lawyers.com. These sites can be a great way to get honest feedback about your business. If you see mostly positive reviews, that’s a good sign! But if you see negative reviews, again, don’t ignore them.
4. Check Your Website
Your website is another important factor in your brand health online. Is your website up-to-date and professional-looking? Does it provide visitors with the information they’re looking for? If not, it’s time to make some changes!
5. Check Your Online Advertising
Finally, take a look at your online advertising. Are you running ads that are relevant to your target audience? Are they well-designed and effective? If not, changes need to be made.
Following these simple tips lets, you get a good idea of your brand health online. If you’re seeing mostly positive results, congratulations! You’ve got a healthy brand. But if you’re seeing negative results in any of these areas, don’t ignore them. Respond to them professionally and politely, and try to resolve the issue. By taking these steps, you can improve your brand health online- and, ultimately, improve your business.