Call me
Email me
Facebook Linkedin
Facebook Linkedin

Digital Marketing

How Content Marketing Can Help Your Accounting Firm Grow

Leave a Comment / Content Marketing, CPA Marketing, Digital Marketing /

Content marketing is a powerful tool that can help accounting firms attract new clients, build relationships with existing clients, and establish themselves as thought leaders in their industry. When done well, content marketing can help you: Increase website traffic Improve search engine ranking Generate leads Boost brand awareness Build relationships with potential and current clients […]

How Content Marketing Can Help Your Accounting Firm Grow Read More »

How Busy CPA Owners Can Boost Their Website’s SEO: 5 Top Tips

Leave a Comment / CPA Marketing, Digital Marketing, SEO /

As a busy CPA owner, you know how challenging it can be to find the time to focus on anything beyond the daily grind of running your business. However, ignoring your website’s SEO could cost you valuable leads and new clients. If you want to improve your website’s search engine rankings, here are five tips

How Busy CPA Owners Can Boost Their Website’s SEO: 5 Top Tips Read More »

Attract More Clients with a Strategic Internet Presence: The Importance of Internet Marketing for Attorneys 

Leave a Comment / Attorney Marketing, Digital Marketing /

In today’s digital age, it’s crucial for attorneys to have an online presence that is consistent with the brand they want to portray. Even if they don’t want to use it for inbound leads, their website is still the first place many potential clients will check them out.  If, in the past, an attorney has

Attract More Clients with a Strategic Internet Presence: The Importance of Internet Marketing for Attorneys  Read More »

Digital marketing

Is Digital Marketing Effective for Attorneys?

Leave a Comment / Attorney Marketing, Digital Marketing, Growth Strategies, Inbound Marketing Strategy /

YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly.   Digital marketing’s best use is generating inbound leads (not sales) to your law firm.   These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with

Is Digital Marketing Effective for Attorneys? Read More »

SEO & Digital Marketing Are Powerful Tools for Professional Services Companies

Leave a Comment / Attorney Marketing, Digital Marketing, Professional Services Marketing, SEO /

SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers.   SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel.   Think about it, if you were hiring a forensic accountant as

SEO & Digital Marketing Are Powerful Tools for Professional Services Companies Read More »

Consistency is queen

How to Keep Your Marketing Consistent as a Professional

Leave a Comment / Consistency in Marketing, Content Marketing, Digital Marketing /

Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.   If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations.  If you’re anything like me

How to Keep Your Marketing Consistent as a Professional Read More »

digital marketing seo

Digital Marketing for Attorneys

Leave a Comment / Content Marketing, Digital Marketing, Growth Strategies, Inbound Marketing Strategy /

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized

Digital Marketing for Attorneys Read More »

digital marketing seo

How Google Search Console Can Be a Helpful Marketing Tool

Leave a Comment / Digital Marketing, SEO, Website Strategy /

Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.   What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing

How Google Search Console Can Be a Helpful Marketing Tool Read More »

online marketing

Law Directories Can Be a Good Online Marketing Tool for Attorneys 

Leave a Comment / Attorney Marketing, Digital Marketing, Growth Strategies, Inbound Marketing Strategy, Online Presence /

Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines.  Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers.   To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV

Law Directories Can Be a Good Online Marketing Tool for Attorneys  Read More »

Are you looking to take your business to the next level?

Look no further. Our team of experts have the experience and expertise to help you with all your needs, from creating a comprehensive marketing plan to researching and developing new practice areas, building relationships, crafting compelling website content, and optimizing your online presence through SEO. Contact us today to learn more about how we can help you achieve your goals.

Services

Marketing & Communications
Business Development
Strategic Planning
Coaching

Blog

Contact Us

2954 E. 14th Street, Long Beach, CA 90804

lauren@lhoandco.com

562-232-4375

© 2024 LHO & Co. All rights reserved.