YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly. Digital marketing’s best use is generating inbound leads (not sales) to your law firm. These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with […]
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Digital marketing is an effective strategy for CPAs to generate qualified inbound leads. As effective as it is, digital marketing can be daunting too, and it can be hard to know where to start. My advice is always to start small. Don’t try to conquer everything all at once. As a CPA, here are three
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SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers. SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel. Think about it, if you were hiring a forensic accountant as
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Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging. If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations. If you’re anything like me
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The goal of digital marketing for attorneys is to generate quality leads from your website. While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are: Specialization Fresh content Inbound links to your website Specialization: As an attorney, the more specialized
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Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there. What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing
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Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines. Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers. To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV
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Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.” The first item on the list is: “Focus on the user, and all else will follow.” Everyone knows who Google is. They are the 5th largest company
I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts. Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your
Does Your Website Accurately Reflect Who You Are and What You Do? Read More »
11 months ago, I had a bad skiing accident where I fell on my head and had a severe neck injury. Luckily, I was wearing a helmet, or I honestly don’t think I’d be here today. Fortunately for me, my injuries were soft tissue injuries which though a pain (literally) would not be something that
Skiing Accident March 21, 2021 Read More »
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