Digital Marketing

online marketing

Law Directories Can Be a Good Online Marketing Tool for Attorneys 

Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines.  Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers.   To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV …

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accurate reflection of you

Focus on the User

Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.”   The first item on the list is: “Focus on the user, and all else will follow.”  Everyone knows who Google is. They are the 5th largest company …

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Make a good first impression

Does Your Website Accurately Reflect Who You Are and What You Do?

I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts.  Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your …

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Lead Generation

Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website?  

Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now.   Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients.   The …

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Are You Considering a Website Redesign?

Are you considering a website redesign? If so, before you do, make sure to run a detailed analytics report paying close attention to what the most trafficked pages are on your website. You’ll want to make sure those pages are transferred over to the new website to ensure there’s not a drop in traffic, which …

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Online Presence

Do You Have Someone Managing Your Online Presence and Online Accounts for Your Business?

Do you have someone managing your online presence and online accounts for your business? As most people do it’s important that you have access to your online business accounts such as Google My Business, Google Search Console, Facebook & LinkedIn company pages, YouTube account, and access to your own website. By using your phone number …

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