Content Marketing

Success takes time

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.   A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and […]

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Marketing

4 Marketing Principles to Market Your Professional Service Firm Effectively and Efficiently

There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently.   Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars

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accurate reflection of you

Focus on the User

Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.”   The first item on the list is: “Focus on the user, and all else will follow.”  Everyone knows who Google is. They are the 5th largest company

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Content Marketing

How to Get Started Writing Content for Your Blog

Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start?   If so, I can relate. Writing regularly is new to me and getting started can be challenging.   Just remember that you, like me, have been in your field for a long

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