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Lauren Osborne

Lead Generation

Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website?  

Leave a Comment / Digital Marketing, Growth Strategies, Inbound Marketing Strategy / By

Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now.   Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients.   The …

Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website?   Read More »

Developing SEO strategy and Digital Marketing for CPAs

3 Steps to Start Implementing an SEO Strategy on Your Website

Leave a Comment / Growth Strategies, Inbound Marketing Strategy, Professional Services Marketing, SEO, Website Strategy / By

You had the same website for years, and you finally invested in developing a new one. Congratulations!   Websites are vital to a business’s success and help build credibility with potential clients.  Was the only reason for the update to look more polished and modern?   If so, you can stop reading now. Mission accomplished.   …

3 Steps to Start Implementing an SEO Strategy on Your Website Read More »

When Marketing Yourself Keep Your Focus Narrow

Leave a Comment / Business Development, Growth Goals, Growth Strategies, Marketing Plan, Niche Development, Thought Leadership / By

When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen:  You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are …

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Why Developing Habit Goals is a Better Strategy than Setting Goals

Leave a Comment / Business Development Goals, Growth Goals, Marketing Goals, Marketing Plan Implementation / By

I have been doing a lot of reading on ways to set myself up for success in the new year to get the new year off on the right foot. One trend I have been noticing is the focus on developing habit goals rather than the focus on goal setting itself. If you think about …

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Outline Your Business Goals and Create a Plan to Achieve Them in the New Year

Leave a Comment / Business Development Goals, Marketing Goals, Marketing Plan Implementation / By

Here we are, three days before the last day of the year. While I have been trying to take it a bit slower workwise and enjoy some time with family and friends during the holidays, I have been making time each day to invest in myself and my business. I have been setting goals for …

Outline Your Business Goals and Create a Plan to Achieve Them in the New Year Read More »

Do You Know Where Your Business Is Coming From?

Leave a Comment / Lead Management, Marketing Success, Read More, Referral Marketing / By

You may think you do, but unless you track it, do you really? I have found that once you start tracking your business leads by source, you often find trends that you didn’t expect. By knowing where your business is coming from you can focus your time on what’s producing the greatest ROI, allowing you …

Do You Know Where Your Business Is Coming From? Read More »

The Number One Business Development Tool Is Taking Care of Your Clients

Leave a Comment / Client Development, Client Service Initiatives, Marketing, Marketing Success / By

As we head into the holiday season, remember that the number one business development tool you have in your pocket is taking care of your current clients. I was fortunate to start my career at Nordstrom in 2001. The backbone of everything Nordstrom has done since 1901 is taking care of the customer. Two sentences in their …

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Three Tips to Help You Achieve Your Marketing and Business Development Goals in 2022

Leave a Comment / Business Development Goals, Growth Goals, Marketing Goals, Marketing Plan Implementation / By

Hopefully, you’ve started your marketing and business development planning for 2022, but if you haven’t, you’re not alone, and it’s not too late! Here are three tips to help you achieve your marketing and business development goals in 2022. #1 Create a plan. The plan doesn’t need to be elaborate, but it must be achievable …

Three Tips to Help You Achieve Your Marketing and Business Development Goals in 2022 Read More »

Are Your LinkedIn Posts Providing Value?

Leave a Comment / LinkedIn Marketing, Social Media Marketing / By

Take a look at the posts you (or your company) have made over the past month on LinkedIn. Ask yourself, did the posts provide value to your followers? Was the content unique? Did it deepen the relationships with your connections? Or was the content canned? Self-promotion? Awards that you’ve received or a generic Holiday message? …

Are Your LinkedIn Posts Providing Value? Read More »

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