Lauren Osborne

Crafting Your 2024 Marketing Blueprint: Strategies for Success

As we stand on the cusp of a new year, it’s time to sketch the roadmap for your marketing endeavors in 2024. Whether you’re well into establishing your marketing foundations or just stepping onto this path, a well-thought-out plan is the key to unlocking success. Here’s a guide on how to create a robust marketing […]

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Mastering Your Marketing: A Marketing Plan for Legal, Accounting, and Professional Services Firms

Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafting your annual marketing plan: Regular Review and Revision: Understand that a marketing plan is not set in stone. It should be dynamic and adaptable, open to revisions

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How to Craft an Effective Marketing Strategy for Your Boutique Professional Services Firm 

Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy.   From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I

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How SEO Transformed BHW IP Law’s Online Visibility: A Case Study

In today’s digital age, a robust online presence is essential for businesses to thrive. As demonstrated by our partnership with BHW IP Law, a leading intellectual property law firm with offices in Newport Beach, Washington DC, and Palo Alto, the power of SEO in bolstering online visibility and driving business growth cannot be underestimated. Introduction

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Beware of SEO Scams: Promises of Guaranteed Results Are Red Flags 

In the digital age, achieving a prominent online presence is vital for businesses of all sizes. Search Engine Optimization (SEO) plays a crucial role in this endeavor, but with its growing importance, scams and fraudulent promises have also emerged. One of our clients recently received a suspicious proposal from a supposed SEO expert that raised

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Unlocking LinkedIn Engagement: A Challenge to Transform Your Presence

As a marketer, I understand the pivotal role of connecting, engaging, and providing value within our professional networks. Recently, though, I’ve observed a prevailing trend among LinkedIn posts – many of us are experiencing a frustrating lack of engagement on our content. But don’t worry because I’m offering you a challenge that could significantly enhance

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Elevate Your Business with a Strong Online Presence: Web Development and Fractional CMO Services in Long Beach 

In today’s digital age, having a strong online presence is essential for businesses of all sizes. A well-designed website can help you increase brand awareness, generate leads, and drive sales. If you’re a professional services firm or a closely held business in Long Beach, California, our fractional CMO team can help you create a website

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Setting Realistic Expectations for Your Marketing Company: When Does It Make Sense to Hire? 

In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the commitment of a full-time hire, fractional Chief Marketing Officers (CMOs) offer a compelling solution. However, assessing when it truly makes sense to hire a marketing company before diving into a marketing partnership

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Crafting Unique and User-Friendly Law Firm Websites: A Blueprint for Success 

In the ever-evolving digital landscape, a compelling online presence has become essential for law firms to stand out in a competitive market. With nearly two decades of experience, our boutique web design shop has honed the art of creating tailored websites for law firms that excel in aesthetics and empower firms to manage their online

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The Power of Collaborating with a Local Business for Your WordPress Website

In today’s rapidly evolving digital landscape, an engaging online presence is essential for every business, regardless of size. When crafting and maintaining your WordPress website, partnering with a local marketing company in Long Beach, CA (ME!), that specializes in catering to small businesses can provide a range of distinct advantages beyond mere technical expertise. Let’s

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