Take a look at the posts you (or your company) have made over the past month on LinkedIn.
Ask yourself, did the posts provide value to your followers? Was the content unique? Did it deepen the relationships with your connections?
Or was the content canned? Self-promotion? Awards that you’ve received or a generic Holiday message?
While there can be some value in posting awards, canned content, etc., the value received from taking a little extra time to post information that is useful to others sets you apart and provides exponential value.
While people will be happy to see your accomplishments once in a while, it shouldn’t be the only thing you’re posting.
LinkedIn is a great place to share your knowledge and create your position as a thought leader in your industry. Showing off your skills and personality is an excellent way for people to see what it would be like to work with you. People do business with people they know and like.
LinkedIn is a great place to deepen your relationships with your network and an excellent place for people to find referrals for services they need.
Be unique, provide value, build relationships. Set yourself apart!