As we head into the holiday season, remember that the number one business development tool you have in your pocket is taking care of your current clients.
I was fortunate to start my career at Nordstrom in 2001. The backbone of everything Nordstrom has done since 1901 is taking care of the customer.
Two sentences in their mission statement that stand out to me are, “Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers.”
Nordstrom developed a strong foundation in me on the importance of going above and beyond for your clients. If you take care of your clients, they will be your biggest cheerleaders, leading to an increase in business and ultimately making your company more successful.
Business generation isn’t why you should give good customer service. You should give it because it’s the right thing to do, but business generation is a nice bonus.
Gaining new clients is expensive. Much more costly than taking care of the clients you already have. If you’re not taking care of your clients, the ones you have will leave, and you’ll be spending a fortune to replace them.
This holiday season, show your clients how important they are to you. Send them a handwritten note or send them something personalized. Spending a lot of money is not necessary. Being genuine is. Letting them know how important they are to you will go a long way.
