attorney marketing

The Importance of Demonstrating Value to Your Clients

To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them.   My first job was at Nordstrom. There, I learned the importance of customer service and always taking the best care of your clients at any …

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What is the Difference Between Marketing & Business Development?

Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of running a company that are confusing. Arguably, the difference between business development and marketing is in a lofty gray area.   For most people, especially those who …

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marketing strategies

Effective Ways to Market Yourself as an Attorney 

Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law.   The reality is that when trying to make a partner or start your law practice, marketing is a massive part of the equation on the path to success.   As daunting as marketing …

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Niche marketing

Stick With Your Niche

Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person …

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