Reviewing your Google Search Console account is a great way to monitor your organic SEO efforts.
Once you’re in Google Search Console, you can review your website’s search results performance for the past 16 months to the most recent date.
You’ll want to review the search queries’ clicks, impressions, CTR, and average position.
Organize the results by the queries with the most impressions. That is because the most common queries will result in more qualified leads to your website. These queries represent what your target audience is searching for on Google.
When reviewing the queries focus on the queries your potential clients would use to find you.
It is equally important to check the queries your website is showing up for that aren’t beneficial. For those that aren’t beneficial, consider un-publishing those pages, as they will bring you the wrong website traffic and will not help you or the person looking for help.
Next, filter your results and the queries you like and compare them to the prior period. As you review the data over time, you will want to see increases in impressions, average position, and CTR.
To help get increases in impressions, CTR, and average position, you can use the queries themselves to create more relevant content for your website.
Google’s goal is to provide the best experience for its users. They want the most relevant website to appear at the top of Google search results.
The more valuable information you can provide to your target market that they are looking for, the more likely your website will appear at the top of that Google search.