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Thought Leadership

Unlocking LinkedIn Engagement: A Challenge to Transform Your Presence

Leave a Comment / Social Media Marketing, Thought Leadership /

As a marketer, I understand the pivotal role of connecting, engaging, and providing value within our professional networks. Recently, though, I’ve observed a prevailing trend among LinkedIn posts – many of us are experiencing a frustrating lack of engagement on our content. But don’t worry because I’m offering you a challenge that could significantly enhance […]

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Success takes time

A Thought Leadership Marketing Strategy Takes Time

Leave a Comment / Attorney Marketing, Business Development, Content Marketing, SEO, Thought Leadership /

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.   A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and

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Work anniversary

Tips/ Takeaways From My First Year in Business

Leave a Comment / Growth Strategies, Inbound Marketing Strategy, Thought Leadership /

The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than ever before.  Here are a few takeaways/tips from my first year in business.  Even though it is my first year in

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Marketing Priorities

Making Marketing & Business Development a Priority is The Key to Success

Leave a Comment / Consistency in Marketing, Growth Strategies, Marketing Success, Professional Services Marketing, Thought Leadership /

A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.   They do this because marketing and business development are important to them.  Like anything in life, you make time for what is important to you.   We are all inundated with long to-do lists. We often

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Marketing

4 Marketing Principles to Market Your Professional Service Firm Effectively and Efficiently

Leave a Comment / Consistency in Marketing, Content Marketing, Inbound Marketing Strategy, Thought Leadership /

There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently.   Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars

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When Marketing Yourself Keep Your Focus Narrow

Leave a Comment / Business Development, Growth Goals, Growth Strategies, Marketing Plan, Niche Development, Thought Leadership /

When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen:  You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are

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