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What is the Difference Between Marketing & Business Development?

Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of running a company that are confusing. Arguably, the difference between business development and marketing is in a lofty gray area.   For most people, especially those who …

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Marketing Strategy

Marketing Strategy for Financial Advisors, CPAs and Attorneys

Are you looking to establish a straightforward and easy-to-implement marketing strategy? Then I have the perfect formula for you! This marketing formula works well for professional services companies including financial advisors, CPAs, and attorneys who are looking to build themselves as thought leaders in their industries by creating valuable content.   The formula is this:   …

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Do You Know Where Your Business Is Coming From?

You may think you do, but unless you track it, do you really? I have found that once you start tracking your business leads by source, you often find trends that you didn’t expect. By knowing where your business is coming from you can focus your time on what’s producing the greatest ROI, allowing you …

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Online Presence

Do You Have Someone Managing Your Online Presence and Online Accounts for Your Business?

Do you have someone managing your online presence and online accounts for your business? As most people do it’s important that you have access to your online business accounts such as Google My Business, Google Search Console, Facebook & LinkedIn company pages, YouTube account, and access to your own website. By using your phone number …

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