Marketing Success

Become an expert

10,000 Hours

“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds” – Malcolm Gladwell  At my son’s little league end-of-season party yesterday, his coach gave him some great advice which served as an excellent reminder …

10,000 Hours Read More »

marketing strategies

Effective Ways to Market Yourself as an Attorney 

Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law.   The reality is that when trying to make a partner or start your law practice, marketing is a massive part of the equation on the path to success.   As daunting as marketing …

Effective Ways to Market Yourself as an Attorney  Read More »

Marketing Priorities

Making Marketing & Business Development a Priority is The Key to Success

A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.   They do this because marketing and business development are important to them.  Like anything in life, you make time for what is important to you.   We are all inundated with long to-do lists. We often …

Making Marketing & Business Development a Priority is The Key to Success Read More »

Niche marketing

Stick With Your Niche

Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person …

Stick With Your Niche Read More »

Marketing Initiatives - Don't Put the Cart Before the Horse

Marketing Initiatives – Don’t Put the Cart Before the Horse

When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now.   Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are …

Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »

Do You Know Where Your Business Is Coming From?

You may think you do, but unless you track it, do you really? I have found that once you start tracking your business leads by source, you often find trends that you didn’t expect. By knowing where your business is coming from you can focus your time on what’s producing the greatest ROI, allowing you …

Do You Know Where Your Business Is Coming From? Read More »

The Number One Business Development Tool Is Taking Care of Your Clients

As we head into the holiday season, remember that the number one business development tool you have in your pocket is taking care of your current clients. I was fortunate to start my career at Nordstrom in 2001. The backbone of everything Nordstrom has done since 1901 is taking care of the customer. Two sentences in their …

The Number One Business Development Tool Is Taking Care of Your Clients Read More »