In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of …
The Power of Purposeful Marketing: Strategy, Planning, and Results Read More »
Congratulations on taking the leap of faith to go out on your own. As a new business owner, I can tell you that it is one of the most rewarding moves you can make for many reasons. Whether you have already made a move or are planning to move soon, here are some excellent places …
Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person …
When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are …
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen: You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are …
If you have, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette …
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