Inbound Marketing Strategy

Generate Business

How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor

Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing […]

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online marketing

Law Directories Can Be a Good Online Marketing Tool for Attorneys 

Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines.  Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers.   To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV

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accurate reflection of you

Focus on the User

Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.”   The first item on the list is: “Focus on the user, and all else will follow.”  Everyone knows who Google is. They are the 5th largest company

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Make a good first impression

Does Your Website Accurately Reflect Who You Are and What You Do?

I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts.  Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your

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Content Marketing

How to Get Started Writing Content for Your Blog

Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start?   If so, I can relate. Writing regularly is new to me and getting started can be challenging.   Just remember that you, like me, have been in your field for a long

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Lead Generation

Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website?  

Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now.   Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients.   The

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Developing SEO strategy and Digital Marketing for CPAs

3 Steps to Start Implementing an SEO Strategy on Your Website

You had the same website for years, and you finally invested in developing a new one. Congratulations!   Websites are vital to a business’s success and help build credibility with potential clients.  Was the only reason for the update to look more polished and modern?   If so, you can stop reading now. Mission accomplished.  

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