Inbound Marketing Strategy

Setting Realistic Expectations for Your Marketing Company: When Does It Make Sense to Hire? 

In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the commitment of a full-time hire, fractional Chief Marketing Officers (CMOs) offer a compelling solution. However, assessing when it truly makes sense to hire a marketing company before diving into a marketing partnership […]

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The Importance of Tracking Marketing Initiatives ROI

Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time.  Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money.   A prime example of

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Check Your Brand Health Online With These 5 Simple Tips

Is your online presence indicative of a healthy brand? Or are there some areas that need improvement? A recent study found that nearly two-thirds of businesses do not actively manage their online reputation. That’s a lot of companies who are leaving their image and credibility up to chance. If you’re one of them, it’s time

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Digital marketing

Is Digital Marketing Effective for Attorneys?

YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly.   Digital marketing’s best use is generating inbound leads (not sales) to your law firm.   These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with

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digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized

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Can a Business Owner do Their Own Marketing? 

In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of marketing success is consistency and accountability. What I have noticed repeatedly is that when business owners do their marketing, they will do a decent job with it at first, but then

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Work anniversary

Tips/ Takeaways From My First Year in Business

The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than ever before.  Here are a few takeaways/tips from my first year in business.  Even though it is my first year in

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Marketing

4 Marketing Principles to Market Your Professional Service Firm Effectively and Efficiently

There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently.   Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars

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Marketing Initiatives - Don't Put the Cart Before the Horse

Marketing Initiatives – Don’t Put the Cart Before the Horse

When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now.   Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are

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