A common thread amongst professional services firms that are successful is that they make marketing and business development a priority. They do this because marketing and business development are important to them. Like anything in life, you make time for what is important to you. We are all inundated with long to-do lists. We often […]
Making Marketing & Business Development a Priority is The Key to Success Read More »
Think about the emails that land in your inbox. How many of them do you actually read and how many of them do you glaze over and ignore completely, or delete? I can tell you that 99% of what I receive I glaze over completely. There is only about 1% that I pay attention to,
Quality Content + Providing Value = Engaged Audience Read More »
When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing
How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor Read More »
Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines. Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers. To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV
Law Directories Can Be a Good Online Marketing Tool for Attorneys Read More »
Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.” The first item on the list is: “Focus on the user, and all else will follow.” Everyone knows who Google is. They are the 5th largest company
I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts. Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your
Does Your Website Accurately Reflect Who You Are and What You Do? Read More »
Creating steady growth for your business is not rocket science. It boils down to a few essential components. A solid plan A narrow focus Consistent business development activities Accountability Tracking the data When creating your marketing plan, start small. Hone in on a niche or an area of expertise. Don’t try to conquer
The Secret to Creating Steady Growth for Your Business Read More »
Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start? If so, I can relate. Writing regularly is new to me and getting started can be challenging. Just remember that you, like me, have been in your field for a long
How to Get Started Writing Content for Your Blog Read More »
Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now. Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients. The
Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website? Read More »
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