Growth Strategies

The Importance of Demonstrating Value to Your Clients

To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them.   My first job was at Nordstrom. There, I learned the importance of customer service and always taking the best care of your clients at any …

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Become an expert

10,000 Hours

“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds” – Malcolm Gladwell  At my son’s little league end-of-season party yesterday, his coach gave him some great advice which served as an excellent reminder …

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digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized …

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Marketing Break

Summertime Marketing Blues

The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and want to enjoy those long days of summer, beach days, etc., when you can. Marketing and business development are not a “must-do” now (especially if you are …

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Work anniversary

Tips/ Takeaways From My First Year in Business

The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than ever before.  Here are a few takeaways/tips from my first year in business.  Even though it is my first year in …

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Marketing Priorities

Making Marketing & Business Development a Priority is The Key to Success

A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.   They do this because marketing and business development are important to them.  Like anything in life, you make time for what is important to you.   We are all inundated with long to-do lists. We often …

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Quality Content + Providing Value = Engaged Audience

Think about the emails that land in your inbox. How many of them do you actually read and how many of them do you glaze over and ignore completely, or delete?  I can tell you that 99% of what I receive I glaze over completely. There is only about 1% that I pay attention to, …

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Marketing Initiatives - Don't Put the Cart Before the Horse

Marketing Initiatives – Don’t Put the Cart Before the Horse

When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now.   Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are …

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Generate Business

How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor

Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing …

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online marketing

Law Directories Can Be a Good Online Marketing Tool for Attorneys 

Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines.  Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers.   To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV …

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