Digital Marketing

Consistency is queen

How to Keep Your Marketing Consistent as a Professional

Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.   If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations.  If you’re anything like me …

How to Keep Your Marketing Consistent as a Professional Read More »

digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized …

Digital Marketing for Attorneys Read More »

digital marketing seo

How Google Search Console Can Be a Helpful Marketing Tool

Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.   What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing …

How Google Search Console Can Be a Helpful Marketing Tool Read More »

online marketing

Law Directories Can Be a Good Online Marketing Tool for Attorneys 

Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines.  Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers.   To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV …

Law Directories Can Be a Good Online Marketing Tool for Attorneys  Read More »

accurate reflection of you

Focus on the User

Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.”   The first item on the list is: “Focus on the user, and all else will follow.”  Everyone knows who Google is. They are the 5th largest company …

Focus on the User Read More »

Make a good first impression

Does Your Website Accurately Reflect Who You Are and What You Do?

I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts.  Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your …

Does Your Website Accurately Reflect Who You Are and What You Do? Read More »

Lead Generation

Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website?  

Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now.   Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients.   The …

Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website?   Read More »

Are You Considering a Website Redesign?

Are you considering a website redesign? If so, before you do, make sure to run a detailed analytics report paying close attention to what the most trafficked pages are on your website. You’ll want to make sure those pages are transferred over to the new website to ensure there’s not a drop in traffic, which …

Are You Considering a Website Redesign? Read More »

Online Presence

Do You Have Someone Managing Your Online Presence and Online Accounts for Your Business?

Do you have someone managing your online presence and online accounts for your business? As most people do it’s important that you have access to your online business accounts such as Google My Business, Google Search Console, Facebook & LinkedIn company pages, YouTube account, and access to your own website. By using your phone number …

Do You Have Someone Managing Your Online Presence and Online Accounts for Your Business? Read More »