Digital Marketing

Attract More Clients with a Strategic Internet Presence: The Importance of Internet Marketing for Attorneys 

In today’s digital age, it’s crucial for attorneys to have an online presence that is consistent with the brand they want to portray. Even if they don’t want to use it for inbound leads, their website is still the first place many potential clients will go to check them out.  If, in the past, an …

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Digital marketing

Is Digital Marketing Effective for Attorneys?

YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly.   Digital marketing’s best use is generating inbound leads (not sales) to your law firm.   These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with …

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SEO & Digital Marketing Are Powerful Tools for Professional Services Companies

SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers.   SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel.   Think about it, if you were hiring a forensic accountant as …

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Consistency is queen

How to Keep Your Marketing Consistent as a Professional

Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.   If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations.  If you’re anything like me …

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digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized …

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digital marketing seo

How Google Search Console Can Be a Helpful Marketing Tool

Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.   What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing …

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online marketing

Law Directories Can Be a Good Online Marketing Tool for Attorneys 

Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines.  Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers.   To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV …

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accurate reflection of you

Focus on the User

Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.”   The first item on the list is: “Focus on the user, and all else will follow.”  Everyone knows who Google is. They are the 5th largest company …

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Make a good first impression

Does Your Website Accurately Reflect Who You Are and What You Do?

I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts.  Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your …

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