Consistency in Marketing

Consistency is queen

How to Keep Your Marketing Consistent as a Professional

Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.   If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations.  If you’re anything like me …

How to Keep Your Marketing Consistent as a Professional Read More »

Become an expert

10,000 Hours

“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds” – Malcolm Gladwell  At my son’s little league end-of-season party yesterday, his coach gave him some great advice which served as an excellent reminder …

10,000 Hours Read More »

Marketing Break

Summertime Marketing Blues

The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and want to enjoy those long days of summer, beach days, etc., when you can. Marketing and business development are not a “must-do” now (especially if you are …

Summertime Marketing Blues Read More »

Marketing Priorities

Making Marketing & Business Development a Priority is The Key to Success

A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.   They do this because marketing and business development are important to them.  Like anything in life, you make time for what is important to you.   We are all inundated with long to-do lists. We often …

Making Marketing & Business Development a Priority is The Key to Success Read More »

Marketing

4 Marketing Principles to Market Your Professional Service Firm Effectively and Efficiently

There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently.   Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars …

4 Marketing Principles to Market Your Professional Service Firm Effectively and Efficiently Read More »

Marketing Initiatives - Don't Put the Cart Before the Horse

Marketing Initiatives – Don’t Put the Cart Before the Horse

When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now.   Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are …

Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »