Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now.
Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients.
The reason this is true in most cases is that for someone to work with a professional, they need to trust that the professional has the appropriate expertise. They also must be willing to trust this person with their personal and financial information.
When a referral is given by someone they trust and the referrer vouches for you, they will have that same trust built-in for you.
While many referrals typically come from people that trust them, the fact of the matter is that these referrals based on trust can also be built online.
This is possible through the content you produce and the relationships you build on social media platforms like LinkedIn and through reviews left by those you have worked with.
In addition to this, if you have the right online strategy and you focus on your true areas of expertise, you will come to be known as a thought leader in your areas of expertise.
If you share your knowledge, are authentic, and genuinely want to help people, that will come across in your messaging, and will inevitably build trust with people.
Do you want to build your inbound lead strategy online? Remember to focus on consistency, specific messaging about what you do, and more than anything else, genuinely provide valuable information that will help others.