In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the commitment of a full-time hire, fractional Chief Marketing Officers (CMOs) offer a compelling solution. However, assessing when it truly makes sense to hire a marketing company before diving into a marketing partnership […]
In the ever-evolving digital landscape, a compelling online presence has become essential for law firms to stand out in a competitive market. With nearly two decades of experience, our boutique web design shop has honed the art of creating tailored websites for law firms that excel in aesthetics and empower firms to manage their online
Crafting Unique and User-Friendly Law Firm Websites: A Blueprint for Success Read More »
In today’s rapidly evolving digital landscape, an engaging online presence is essential for every business, regardless of size. When crafting and maintaining your WordPress website, partnering with a local marketing company in Long Beach, CA (ME!), that specializes in catering to small businesses can provide a range of distinct advantages beyond mere technical expertise. Let’s
The Power of Collaborating with a Local Business for Your WordPress Website Read More »
Website development for attorneys plays a pivotal role in establishing a strong online presence and attracting potential clients. A successful attorney website should focus on a defined niche, showcase expertise, provide fresh and valuable content, and offer easy ways for clients to get in touch. This article will explore the key elements of a successful
Website Development for Attorneys: Building a Powerful Online Presence Read More »
The accounting and tax industry constantly evolves, and individuals and businesses seek reliable information to stay informed and compliant. To help accounting firms create valuable content that addresses the most pressing concerns of their audience, we have compiled the top five in-demand topics based on online searches and recent news. 1. Tax Changes and Updates
In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of
The Power of Purposeful Marketing: Strategy, Planning, and Results Read More »
Marketing professional services require a tailored approach compared to marketing physical products. Professional services are intangible and often rely heavily on the service provider’s expertise, reputation, and trust. With over 20 years in marketing professional services firms, here are the key elements to consider when marketing your professional services firm: Positioning and Differentiation: Clearly define
Mastering the Art of Marketing Professional Services: Key Elements for Success! Read More »
Hard to believe we’re already halfway through July! It’s been three weeks since my last blog post for LHO & Co., and during this time, I’ve prioritized striking a balance between my work and my role as a mother. This summer, I’ve been fortunate enough to embrace the joys and responsibilities of being a mom,
The Importance of Finding Balance: Embracing the Summer as a Working Mom Read More »
As a professional services firm, you may be challenged to create engaging blog content if you’re not a natural writer. However, a simple and effective strategy can help you generate valuable blog posts: by leveraging recent client questions. By transforming these inquiries into insightful articles, you can showcase your expertise and position yourself as a
When discussing digital marketing strategies, it’s common for some clients to overlook the importance of Search Engine Optimization (SEO), especially professionals (CPAs, attorneys & financial advisors). However, it’s critical to remember that having a well-built and easy-to-navigate website is essential regardless of SEO. This blog post will explore why having a clear and informative website
The Importance of a Well-Built Website: Why SEO Isn’t the Only Factor Read More »
Look no further. Our team of experts have the experience and expertise to help you with all your needs, from creating a comprehensive marketing plan to researching and developing new practice areas, building relationships, crafting compelling website content, and optimizing your online presence through SEO. Contact us today to learn more about how we can help you achieve your goals.
