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Lauren Osborne

Top Marketing Trends for Boutique Professional Services Firms in 2024: Insights by Industry 

Leave a Comment / Accounting Marketing, Attorney Marketing /

The professional services landscape, encompassing law firms, CPA firms, and financial advisor practices, navigated significant shifts and challenges throughout 2023. Understanding these pivotal trends acknowledges the hurdles firms faced and illuminates the opportunities to refine marketing strategies in 2024.  In an era driven by key trends like Content Marketing, Social Media engagement, and Data-Driven strategies, […]

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Building Your Professional Practice Online: Vital Considerations for Financial Advisors, CPAs, and Attorneys Seeking a New Website in Long Beach

Leave a Comment / Online Presence, Website Development /

In Long Beach, your online presence as a financial advisor, CPA, or attorney is pivotal for establishing trust and attracting potential clients in today’s digital landscape. Your website serves as a crucial introduction, encapsulating your expertise and services. Therefore, crafting a website that authentically represents your professional practice is essential. Here are crucial considerations to

Building Your Professional Practice Online: Vital Considerations for Financial Advisors, CPAs, and Attorneys Seeking a New Website in Long Beach Read More »

A Fresh Start for Your Business: Upgrade Your Website for 2024

Leave a Comment / Digital Marketing, Website Redesign /

Your business’s digital storefront and website speak volumes about who you are. As we enter the new year, it’s crucial to ask: Does your website genuinely reflect your business? Is it optimized for SEO? Does it accurately portray your offerings?  If your website hasn’t seen a facelift in the past decade, it’s time to change.

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Crafting a Comprehensive Strategic Plan for Your Law Firm

Leave a Comment / Attorney Marketing /

A strategic plan serves as a roadmap for law firms, offering direction, defining goals, and aligning efforts toward success. This guide aims to assist law firms—regardless of size or specialty—in creating a strategic plan tailored to their needs. 1. Company Vision and Mission: Vision Statement: Define the firm’s long-term aspirations and purpose. It should inspire

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Determining the Right Digital Marketing Agency for Your Business 

Leave a Comment / Digital Marketing /

Choosing the ideal digital marketing agency can significantly impact your business’s growth trajectory. However, considering the diverse agencies available, the decision can be daunting. To navigate this choice effectively, it’s crucial to consider several critical factors before making your selection.  Business Size and Budget Allocation  Firstly, evaluate the size of your business and the corresponding

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SEO: A Piece of the Puzzle in a Comprehensive Marketing Approach

Leave a Comment / SEO /

While SEO is a crucial tool for businesses, particularly those with a defined niche, it’s essential to recognize its limitations. SEO isn’t a panacea; it’s part of a comprehensive marketing and business development approach. It can’t work miracles on its own. The cornerstone of success still revolves around delivering exceptional service, fostering a sales-focused environment,

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Crafting Your 2024 Marketing Blueprint: Strategies for Success

Leave a Comment / Marketing Plan, Marketing Strategy /

As we stand on the cusp of a new year, it’s time to sketch the roadmap for your marketing endeavors in 2024. Whether you’re well into establishing your marketing foundations or just stepping onto this path, a well-thought-out plan is the key to unlocking success. Here’s a guide on how to create a robust marketing

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Mastering Your Marketing: A Marketing Plan for Legal, Accounting, and Professional Services Firms

Leave a Comment / Read More /

Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafting your annual marketing plan: Regular Review and Revision: Understand that a marketing plan is not set in stone. It should be dynamic and adaptable, open to revisions

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How to Craft an Effective Marketing Strategy for Your Boutique Professional Services Firm 

Leave a Comment / Read More /

Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy.   From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I

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How SEO Transformed BHW IP Law’s Online Visibility: A Case Study

Leave a Comment / Attorney Marketing, SEO /

In today’s digital age, a robust online presence is essential for businesses to thrive. As demonstrated by our partnership with BHW IP Law, a leading intellectual property law firm with offices in Newport Beach, Washington DC, and Palo Alto, the power of SEO in bolstering online visibility and driving business growth cannot be underestimated. Introduction

How SEO Transformed BHW IP Law’s Online Visibility: A Case Study Read More »

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