Are you considering a website redesign?
If so, before you do, make sure to run a detailed analytics report paying close attention to what the most trafficked pages are on your website.
You’ll want to make sure those pages are transferred over to the new website to ensure there’s not a drop in traffic, which could lead to a drop in inbound leads, and ultimately to a drop in revenue.
If you’ve been consistent with producing quality content and posting to your blogs regularly, chances are a lot of your website traffic is coming from your blog posts.
It takes time to develop good SEO on your website and the last thing you want to do is lose all the gains you’ve made over time.
A new great looking website is no good to you if it’s not generating leads or sets you back to square one.
This may seem like a no-brainer, or that the website developer would bring this to your attention, but you’d be surprised.
It’s imperative to be informed and have this conversation with the website developer early on.
You don’t want to be in a position where your new website has launched, your website traffic has tanked and you can’t get the old pages back.